- CREATE A MULTIPLE-OFFER SITUATION TO NET MORE PROFIT TO SELLER THROUGH EMOTIONAL BUYER BIDDING. CREATE A SELECTION OF BUYERS PRICING AND TERMS TO CHOOSE FROM AND AGENTS CHOICE.
- Target market your home to the most successful agents in the official MLS system 99% of buyers work with agents. 20% of agents do 80% of the sales. My marketing plan is targeted towards the most successful 20% of agents doing 80% of the sales.
- Educate you to market your area through a complete and comprehensive Current Market Analysis
- Professionally negotiate the highest and best offer in the least amount of time with the fewest amount of problems
- Recommendation of improvements and staging for highest net profit. Suggesting where to spend and not spend your hard-earned money.
- You will have access to my assistant, advertising administrator, and escrow and title representatives
- Provide you with community resources (title, escrow, and lenders) when purchasing your new replacement property. Also, provide you with a Relocation agent anywhere in the world through our International Relocation Department. Assist you with a list of helpful names and numbers from contractors to cleaners.
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I will market your property in-house:
- Placed on voice-mail to our local offices 115 agents
- Announced at our weekly office meeting
- Photos of your property will be placed on our office web site, the company web site, national web site, and my own personal web site and MLS.
- Preview caravan and price evaluation Prudential California Realty offices only
- Color flyer place on our office bulletin board
- Color flyer placed in each agents mailbox
I will market your property by:
- E-mail 350 Santa Barbara area top producing MLS members and all other 980 members.
- Mailing of color flyers to top 350 agents locally
- Announcing your home at Thursdays MLS meeting to all companies
- Marketing your home as both a home and condo to attract more buyers
- Broker caravan with a catered lunch when needed
- Hold Saturday & Sunday open houses
- Available for prompt daily showings
- Place flyers in sign holders for drive-by interest
DIRECT ADVERTISING: Program through Print and Web-Site Target Marketing. Your property will be advertised continuously until it closes. Even when in escrow, I will advertise for back-up offers to create pressure on existing buyers to perform.
Local Print Advertising exposure
- Santa Barbara News Press
- Weekly 4-page color photo ads
- 1 institutional Page
- Distribution on 47,740
- Advertise in column scatter ad
- Homes & Land
- Real Estate Magazine
- Full color photo page
- Distribution of 25,000
- Santa Barbara Magazine
- Full color 2 page photo spread, every addition
- Distribution of 50,000
- CASA
- Weekly color 2 page spread
- Monthly cover property
- Quarterly Institutional page
- Distribution of 25,000
- Montecito Journal
- Twice a month color page
- Coastal View
- Weekly color photo ad
- Distribution of 25,000
- Daily Variety
- Monthly full color page
- Special Award-Season editions
- Distribution of 34,300
Southern California print advertising Exposure
- Los Angeles Times Westside Edition
- Monthly full color page
- Special Award-Season editions
- Distribution of 34,300
- Orange County Daily Pilot
- San Diego Union Tribune
- Palm Desert/Palm Springs Desert Sun
National Print Advertising Exposure
- Dream Homes & Dream Homes International
- Distribution of 10,000
- Wall Street Journal Southwest Edition
- Black and white photo page
- Distribution of 500,000
Internet Websites:
- www.prusb.com (Prudential Santa Barbara)
- www.prudentialcal.com (Prudential California Realty)
- www.realtor.com (Santa Barbara M.L.S.)
- *24-hour online (200,000 visits per month)
- Santa Barbara Multiple Listing Service (M.L.S.)
- Networking with 1,300 licensed agents in Santa Barbara M.L.S. (Ventura, Santa Ynez if needed).
Most Aggressive Web-Site And Search Engine Placement In The Country
- My personal web-site www.timmdelaney.com. You are guaranteed top placement on no less than 15 leading search engines. To name a few: Google, Yahoo, MSN and Excite (see attached comprehensive list). Prudential web-site www.prucalresb.com with 200,000 visits per month.
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Direct Mailing Campaign
Mailings to approximately 500 neighboring properties with Just Listed and Just Sold announcements. Invitations sent out prior to open houses to invite neighbors that may have a friend, co-worker or relative who are seeking to buy in the area. Also, for buyers moving up or down in size.
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